A person, group or organisation that treats their word with great honour, respect and worth.
To give or to help a person, group, cause, organisation or community as an act of service, generosity and personal resolve.
On a foundation of relatedness, maintain the courage for straight communication and the diligence to anticipate the needs and expectations of others.
The capacity to understand a situation and to act with accountability and leadership; enabling effectiveness in any given situation. Professionalism begins with the willingness to be cause-in-the-matter.